Most properties are sold on a combination of three factors, location, size and condition. There usually isn’t much (if anything) you can do about the first two, but there is a lot you can do about the third and it can make a lot of difference to the speed with which you sell your home and the price you get for it.
With that in mind, here are some tips from real-estate pros.
Remember viewings start from the moment the buyer sees your house online
If you use a bricks-and-mortar estate agent, they will typically arrange sales photographs for you, or at least recommend a professional in your area. If you are using an online estate agent, then photographs may be an optional service.
If they are, you might well want to spend the money on it. If you are going to take the photographs yourself, then use a proper camera (not even an upper-end mobile camera), with a tripod if necessary and be prepared to do some photo editing to tidy them up.
Regardless of which option you take, the onus will be on you to make your home look its absolute best for the photographer.
Make a good first impression by taking care of the outside of your property
The first (real-world) impression of a property is invariably from the outside so you need to make it a good one. What this will mean in practice will depend on what kind of property you have.
If you have a garden then make sure that the walk up to the front door feels both safe and welcoming. You may know that the path is perfectly straight and flat, but a newcomer won’t, so make sure that there is plenty of lighting. This is also a good security feature, which can act as a sales point.
Regardless of whether or not you have a garden, you really need to make your front door look as good as it can. You’re probably going to give the inside of your house a fresh coat of paint, so treat your front door to one as well.
You might also want to think about treating it to some appealing accessories such as new numbers/nameplate. These can also help to make it easier to find and reassure buyers that they’re at the right house.
Remember viewings actually involve all the senses
The term “viewings” is convenient, but actually a bit inaccurate. Buyers use all their senses when they walk around your home, so think about what implications that might have.
For example, if you have children you need to entertain, make sure they keep any noise at a volume most people will find acceptable, otherwise buyers might start wondering about the quality of your soundproofing.
You will also need to ensure that your house is genuinely odour-free before buyers arrive. Don’t bother trying to mask odours with other scents.
First of all you probably won’t succeed and secondly, scents are very personal and so a scent one buyer loves may completely put off another. Similarly, remember allergies and make sure that pets (and their excess hair) and fresh flowers are both taken elsewhere before buyers arrive.